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Real estate WhatsApp templates help agents confirm viewings, announce new listings, invite buyers to open houses and request documents. Viewing confirmations and document requests are Utility; listing alerts and open-house invitations are Marketing. Buyers reply in the same chat, and the whole team can answer from one number.
Hi Daniel, your viewing of 12 Oak Lane is confirmed for Saturday at 11:00 AM. Your agent, Sarah Lee, will meet you at the property.
9:00
Confirm
9:01 ✓✓
Done! I’ve noted that for you. Anything else I can help with?
9:01
Reply lands inBuyers move fast, and the agent who replies first often wins. These templates confirm viewings, alert buyers to new listings, invite them to open houses and chase the documents that keep deals moving.
property_viewing_confirmation · en_US
WhatsApp message preview:
Hi Daniel, your viewing of 12 Oak Lane is confirmed for Saturday at 11:00 AM. Your agent, Sarah Lee, will meet you at the property.
10:24
Tip: Send the confirmation as soon as the viewing is booked and a Utility reminder the morning of.
new_listing_alert · en_US
WhatsApp message preview:
Hi Emma, a new listing that matches your search just hit the market: a 3-bed townhouse in Riverside, listed at $489,000. Want to schedule a viewing before the weekend?
Reply STOP to opt out
10:24
Tip: Segment buyers by area and budget so every alert is relevant; irrelevant alerts are the fastest way to get blocked.
open_house_invitation · en_US
WhatsApp message preview:
Hi Logan, you're invited to an open house at 45 Harbor View Drive on Sunday from 1 to 4 PM. Stop by, take a look around and ask us anything. No appointment needed.
10:24
Tip: Replies land with the listing agent's team in Slack, Teams or the inbox, so questions get answered before buyers lose interest.
These live in other collections; open one to see the full message, buttons and tips.
Hi {{1}}, your appointment has been moved to {{2}} at {{3}}. Your previous time slot has…
Hi {{1}}, to continue processing your {{2}}, we still need {{3}}. You can upload it…
| Template | Meta category | When to send | Variables (example values) |
|---|---|---|---|
| Appointment rescheduled | Utility | As soon as it moves | {{1}} Michael · {{2}} Friday, March 6 · {{3}} 2:00 PM |
| Property viewing confirmation | Utility | When booked | {{1}} Daniel · {{2}} 12 Oak Lane · {{3}} Saturday at 11:00 AM · {{4}} Sarah Lee |
| New listing alert | Marketing | Within hours of listing | {{1}} Emma · {{2}} a 3-bed townhouse · {{3}} Riverside · {{4}} $489,000 |
| Open house invitation | Marketing | 4–6 days before | {{1}} Logan · {{2}} 45 Harbor View Drive · {{3}} Sunday from 1 to 4 PM |
| Document request | Utility | When the file stalls | {{1}} Sienna · {{2}} mortgage application · {{3}} a copy of your latest pay stub |
Categories follow Meta’s message template documentation; Meta assigns the final category when it reviews each template, and charges per its pricing documentation.
Segment buyers by area, budget and property type so every listing alert is relevant.
Use image headers with the best photo of the property; listing alerts with photos get far more taps.
Route replies to the listing agent’s channel in Slack or Teams so questions are answered within minutes.
Include price, area and one key feature in listing alerts so buyers can decide in seconds.
Ask for documents through a secure upload link, never as WhatsApp attachments of IDs or bank statements.
Practical answers about real estate on WhatsApp.
Other templates agents use:
Be the first agent to reply: send listing alerts on WhatsApp and answer buyers from Slack, Teams or your inbox.
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