Assigning Agents and Spaces in Google Chat

1 min read Updated Mar 11, 2026 Chat de Google

In the Google Chat integration, agents are members of the spaces where the Social Intents bot is installed. Anyone in the space can respond to incoming chats. Below we cover how to organize your spaces and manage who handles live chat conversations.

How Agents Work

There is no separate agent setup step. If a team member is in the Google Chat space where Social Intents posts chat invitations, they can respond to visitors. Social Intents pulls the responder's name and profile information from their Google Workspace account.

Choosing a Space

The space you assign to your widget determines who sees incoming chats:

ScenarioRecommended Setup
Small team, everyone handles supportOne general space with all team members
Dedicated support teamA space with only support staff
Multiple departmentsSeparate spaces per department with escalation routing

Creating a Space

  1. In Google Chat, click the + next to Spaces
  2. Select Create a space
  3. Name it (e.g., "Website Support" or "Sales Chat")
  4. Add the team members who should handle chats
  5. Add the Social Intents bot to the space

Thread-Based Conversations

Google Chat organizes conversations into threads within a space. Each visitor chat becomes its own thread, so multiple conversations can happen simultaneously in the same space without getting mixed together.

Agents reply within the thread to send messages to the visitor. Messages posted outside the thread are not forwarded to the visitor.

Multiple Widgets, Multiple Spaces

You can create multiple widgets, each connected to a different Google Chat space:

  • Widget A (marketing site) routes to "Sales Chat" space
  • Widget B (support portal) routes to "Support Chat" space

Best Practices

  • Use dedicated spaces - Do not use your general team space for chat. Create a separate space so notifications are not lost
  • Enable notifications - Make sure space notification settings are configured to alert agents about new messages
  • Reply in the thread - Always respond within the chat thread, not as a standalone message in the space

Preguntas frecuentes

Do agents need Social Intents accounts?

No. Agents respond through Google Chat using their existing Workspace accounts.

Can I restrict who answers chats?

Yes. Only add the team members you want handling chats to the space. Remove others from the space to prevent them from seeing chat notifications.

Next Steps